Long Zoom In A Small Package: Canon Introduces PowerShot SX740 HS Digital Camera

Latest Addition to PowerShot Family Provides a Multitude of Features for Entry-Level Photographers

MELVILLE, N.Y., July 31, 2018 – Whether your family is always on the go, you are an up-and-coming vlogger or you enjoy posting photos to social media, a compact digital camera capable of producing high quality images is a necessity. Today, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced the new PowerShot SX740 HS digital camera boasting a 40x Optical Zoom Lens (equivalent to 24-960mm), a 20.3 Megapixel* CMOS imaging sensor and 4K video capabilities, which is a first in the PowerShot series.

“We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “As we continue to grow the popular PowerShot SX-series, we are excited to offer more imaging solutions that encourage visual storytelling.”

Featuring a DIGIC 8 Image Processor, dual-sensing image stabilization, automatic image transfer, feature assistant and a 3.0-inch LCD screen that rotates 180 degrees, the PowerShot SX740 HS helps make transitioning away from smartphone photography fun and easy. With high-speed continuous shooting up to 7.4fps, an ergonomic design and built-in Wi-Fi®** and Bluetooth®*** technology, you can easily capture life’s greatest moments with the PowerShot SX740 HS.

Availability and Pricing

The PowerShot SX740 HS will be available for purchase in late August for $399.99^****. To purchase this product or for more information about Canon U.S.A products, visit http://shop.usa.canon.com/.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine's World's Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact [email protected].