The History of Canon's CINE-SERVO 50-1000mm Lens

Canon has released a video detailing the history behind the Canon’s CINI-SERVO 50-1000mm lens.

Canon USA states:

Cinematographer/filmmaker Ivo Norenberg approached Canon in 2010 with a request for an extreme lens. Ivo challenged Canon to produce a long zoom 4K Super 35mm lens tailored to the diverse needs of wildlife video production.

It may be a “bit” over the top, but it’s an interesting video on a pretty amazing lens.

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