First looks with the Canon RF 100mm F2.8L Macro IS USM

The Canon RF 100mm F2.8L Macro IS USM has created some waves with its release and there are some first look videos out there with some hands-on previews with the new lens.

This is going to be a hot seller if you have not pre-ordered this lens yet. Do. It. Now.  I said this all to you with the R5 and R6 and look how that turned out.

It's not expected to ship until July 29th, but get your preorder in now.

On to the videos..

And from Canon..