Canon's mirrorless marketshare in Japan continues to climb

According to BCN, which surveys the sales receipts from around 50% of all Japan retailers, Canon's market share in Japan for mirrorless continues to climb from its low point in July.

In July Canon had slipped to #2 in Japan, and was in danger of slipping even further down, however, since that time, they have been steadily selling more mirrorless each week for 10 weeks in a row, going from around 21% market share up to nearly 40% in the last week of September.  BCN also notes that in september Canon matched the year on year mirrorless growth in September of 119.4% by selling 119.1% more units than a year ago.

This, of course, is mostly based upon strong sales of the EF-M system, notably the Canon EOS M50, and for the last part of September the sales of the M6 Mark II as well.  BCN notes that the M6 Mark II opened up in 11th spot, and that the EOS M50 (or Kiss M) leads all mirrorless cameras with 20% of the market-share.

Of course, why is this important?  Well, it seems like there are some people asking if the EF-M system is going to die off.  Especially after rumors surfaced that there may not be a M5 Mark II (which we disagree with).  Faced with strong domestic sales of the EF-M system, Canon wouldn't want to lose face by simply killing off a successful system in its own backyard. While it may never be an enthusiast centered system, Canon certainly is well aware of its success locally.

(In the chart, Canon is blue, Sony is Red and Olympus is Green)

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